T.LaPaglia

Turning ideas into bold experiences with high-quality design.

My creative approach, meticulous attention to detail, and a commitment to excellence, ensures every project not only meets but exceeds expectations.

about me

proficient, dedicated & detail-oriented

Experienced Art Director/Designer, striving to create impactful content.

With decades of experience in the fast-paced world of design, I have excelled as a graphic designer and creative director, specializing in developing compelling digital and print content for both editorial and marketing purposes. My career has been centered on creating dynamic user interfaces (UI) and visual narratives, bringing impactful stories to life across multiple platforms.

Years of Experience

experience

More than pixels and prototypes.

Experience

As a creative Art Director and Digital Media Designer specializing in print publications, high-impact digital marketing, and custom e-commerce development.

My Work

Expert in graphic design, layout, and press-ready production.
Managed end-to-end email marketing and promotional campaigns.
Built and maintained e-commerce sites using WordPress, HTML, CSS, and JS.
Coordinated in-house advertising and strategic industry partnerships.
Proven track record of driving brand success through creative vision.

Software: • Photoshop • Illustrator • InDesign • Acrobat • Dreamweaver • WordPress • WooCommerce • Mailchimp • Campagin Monitor• BigMailer • HTML • CSS• JavaScript

• Designing graphics and layouts for print and digital platforms, ensuring a consistent brand identity.
• Creating intuitive UI and engaging UX for web and mobile applications, from wireframing to final visual design.
• Developing marketing and promotional materials, including logos, branding systems, trade show displays, and digital ads.
• Managing the entire design process from concept to completion, including image editing, asset production, and file preparation.

• Designing and managing email marketing campaigns with a focus on visual appeal and user engagement.
• Developing and maintaining visually compelling e-commerce websites.
• Proficiency in creating user-friendly interfaces using WordPress, HTML, CSS, and JavaScript.
• Designing and managing the user interface (UI) and user experience (UX) for WooCommerce stores.

• Designed subscription-based print and web banner advertisements.
• Created in-house advertising materials, including media guides, subscription cards, and renewal mailers.
• Produced original artwork for promotional sweepstakes and contests.

• Created partnerships with industry manufacturers to execute promotional campaigns.• Coordinated the development of in-house advertising and marketing materials.

• Platt College: Pasadena, CA – Associate of Arts Degree, Graphic Design • Certificate, Multimedia
• Brooks College: Long Beach, CA – Graphic Design Degree Program

• Hi-Torque Publications: (2018- Jan. 2026) Art Director – Dirt Bike and Dirt Wheels
• Hi-Torque Publications: Valencia, CA (2014- 2018) Graphic & Web Design, Art Director – Electric Bike Magazine
• Hi-Torque Publications: Valencia, CA (2004- Jan. 2026) Promotions & Graphic Design – 7 titles under Hi-Torque Pub.
• Hi-Torque Publications: Valencia, CA (2000- 2008) Graphic & Web Design- R/C Car, ATV/UTV Action
• Freelance, ClickFly Media: (2000- Present) Website and Graphic Design

Pixels with purpose.

My Work

Click images for full portfolio gallery

Print Publication Design

Led design/art direction for Dirt Bike & Dirt Wheels magazines, including cover design, editorial layout, and promotional advertising.

Print Advertising Design

Managed creative process for high-impact magazine print ads, for clients to ensure each campaign aligned with their brand identity.

Digital Design

Created digital projects focused on brand consistency. This included designing web layouts, email templates and promotional graphics.

Products, Packaging & Catalogs

Designed catalogs, promotional mailers, and custom packaging from concept to production, ensuring consistent visual and mechanical accuracy.

Let’s Work Together.

Contact

If you’re looking to expand your team with a motivated and experienced member, I’d love to hear from you.

Download Resume

References

“As the Editor in Chief of Dirt Bike Magazine, I worked with Tim for over a decade at Hi-Torque Publications where he eventually became the lead artist. He provided much more than month-to-month layouts; he redesigned the magazine from top to bottom in a time when all print magazines were badly in need of modernization. He brought the magazine into the 21th century and equipped us to survive going into a very challenging future. One of his key attributes was his capability of getting the most of limited resources and vague direction. No matter what challenges or how short the time frame, we could always count on him to deliver a finished product that was better than anyone envisioned.”
Ron Lawson
Editor
– Dirt Bike Magazine
“I’ve worked with innumerable creative production developers over the last 45 years. I worked with Tim at Hi-Torque for 20 years when I was the advertising director for the companies 9 titles. Tim was by far the most creative, reliable and efficient artist we employed. He was equally adept in both the print and digital space, and produced excellent work on both magazine production and advertising promotional work. I have been so impressed with Tim’s work, I used him while at Move Press, Peloton, and my own current company Robert Rex Media. Tim truly excels in the creative production space!”
Robert Rex
Advertising Director
– RobertRexMedia.com
– Peloton Magazine
“Highly Recommended Partner in Off-Road Industry Marketing For more than five years, OBOR Tires has trusted Tim LaPaglia with some of our most important digital and creative initiatives—and he has consistently delivered exceptional results. From graphic design and website development to email marketing, WooCommerce dealer ordering systems, and site security, Tim brings an impressive combination of technical skill, creativity, and industry knowledge. He understands the off-road community and knows how to build digital experiences that truly connect with our customers and dealers. Tim is responsive, reliable, and always willing to go the extra mile to ensure our brand looks its best and operates smoothly online. His attention to detail and proactive approach have made him an invaluable extension of our team.
We highly recommend Tim to any company in the powersports or off-road industry looking for a trusted expert to elevate their digital presence. His work has played a key role in OBOR Tires’ growth, and we look forward to continuing our partnership for years to come.”
Bruce Nyland
Marketing Manager
– OBOR Tires